The origins of Perugina
Perugina was founded in 1907 in Perugia by four partners: Francesco Buitoni, Annibale Spagnoli, Leone Ascoli and Francesco Andreani. It began as a small artisanal workshop producing sugared almonds and chocolate, then grew into one of Italy’s most beloved brands.
A key figure was Luisa Spagnoli, who helped develop the company and created the famous Bacio Perugina in 1922, now a symbol of the brand and of romantic chocolate.
The evolution of Perugina
Over the 20th century, Perugina expanded and reached international markets. In the 1980s it became part of the Nestlé group, while keeping a strong link to Perugia and its artisan roots.
Today Perugina produces high‑quality chocolate with new flavors, packaging and products for global markets. Baci Perugina remain the icon, but bars, pralines and other sweets are loved worldwide.
Perugina today: tradition and innovation
Beyond production, Perugina has created an experience around chocolate. The Perugina Historical Museum in San Sisto (Perugia) is the best place to discover the brand’s history, with vintage packaging, photos and curiosities. Nearby, you can visit part of the factory and join guided tastings.
How to visit Perugina
The museum is the ideal entry point. Check opening hours and booking details on the official Perugina website or by contacting the museum directly.
For a downtown walk after the visit, see Corso Vannucci.
Where to stay in Perugia
After the visit, relax at WellStay Perugia Downtown, close to the main attractions and perfect for exploring the historic center, including the Fontana Maggiore.
If you prefer a well‑connected base, WellStay Perugia Train Station is a convenient choice, especially for travelers arriving by train.
What to expect
The Perugina visit is a journey into the city’s industrial and gastronomic history. Vintage objects and stories show how the brand became a national symbol.
Souvenirs and shopping
- Classic chocolates and limited editions
- Gift boxes easy to carry
- Small tastings for light luggage
For families
It is suitable for children, but keep the visit short and plan breaks.
Practical tips
- Check opening hours before going
- Pair the visit with a city walk or museum
- Bring a cooler bag in summer
Getting there
If you are not staying downtown, consider public transport or a taxi. The area is easy to reach, but plan times to avoid waiting. You can also connect the visit with the Roman aqueduct walk.
Recommended pairings
After the visit, enjoy a short stroll in the center or a stop in a local pastry shop.
Final tip
If you love chocolate, bring home a small variety to make the visit memorable. If you enjoy industrial history, reading about Perugina’s role in the local economy adds depth. Traveling with kids? End with a sweet break.