Perugina: why Perugia is the city of chocolate

Perugina is the brand that made Perugia synonymous with chocolate. Its history, products and cultural impact turned the city into a sweet destination.

What to know

• Perugina is a key local symbol
• It connects industry, culture and tourism
• Events like Eurochocolate amplify the tradition

How to experience it

• Visit the Chocolate Museum
• Add a tasting stop in the center

For a broader view, see Perugia, city of chocolate.