The history of Perugina

Perugina was founded in Perugia in the early 20th century and became one of Italy’s most famous chocolate brands. Its growth shaped the city’s identity and economy.

Key points

• Origins in Perugia’s local industry
• The creation of iconic products like Baci
• A brand that connects tradition and modern production

Where to learn more

Visit the Chocolate Museum and see the broader context in Perugia, city of chocolate.